The representation on media always
help audience to identify themselves into different social groups that are
being portrayed on TV, flims, adverts, music videos, magazines, etc. There are
discourses lie on media along with the representations, according to Foucault,
discourse is a way of speaking about the world, but also about what is allowed
to be said about a particular aspect o society and about how someone or a
social group is represented in the media. Discourse defines and produces the
objects of out knowledge and governs the way that a topic can be meaningfully
practice and used to regulate the conduct of others, nothing that is meaningful
exists outside discourse (Hall, 1997: 49) Identity refers to the idea of
selfhood, personal identity marks someone out as a unique and quite distinct
individual, people realize the difference between themselves and the others, at
the same time, identify themselves into a certain group of people who they
reckon they are similar, and hence, identify is formed. (Fulcher and Scott, 2011)
In short, the formation of identity builds up on comparing and contrasting
oneself with another.
I am going to focus how mass media represent fat female body as abject and unattractive
by analysing its lack of male admirers, the figure of fun and sign of fear,
gender ambiguously along with the monstrous feminine. Then, I will slightly talk about the notion of race, the representation of
blackness on media and how the dominant white reinforce their identity as
disgusting and marginalised them.
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